Laneige’s First Lip Tint Is Here in All of Its Glossy, Hydrating Glory (2025)

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Unless you live under an oversized rock, you’ve surely heard of Laneige’s loved-by-all Lip Sleeping Mask that works while you sleep and surprised you with a baby-soft pout upon waking. It’s an under-$25 product that earned our editors’ seal of approval, made it onto WWD Shop‘s roundup of the best Amazon beauty products, and has millions of TikTok views that keep racking up despite it having been released back in 2017. Laneige apparently sees no reason to stop all that hype-worthy innovation, because it just dropped its first-ever color cosmetics product: the Glaze Craze Tinted Lip Serum, which we’re running to grab it in multiples to secure kissable, glossy, and oh-so-juicy lips.

Laneige is responsible for thrusting the lip mask beauty category into the spotlight with their hero offering (our Senior Beauty and Lifestyle Commerce Editor, Claire Sullivan, says it “saved [her] lips during the dry winter season,” by the way), and the Glaze Craze Tinted Lip Serum makes it clear that there’s really nothing the brand can’t do.

This all-new serum boasts 12 whole hours of hydration power, a shine that will impress even the skeptics out there, and effortlessly buildable color. Specifically, it comes in four shades that are inspired by donut flavors (each being sweeter than the next!), and we can’t decide whether we love Sugar Glaze, Peach Glaze, Chocolate Frosting, or Cinnamon Sugar the most. To push the whole sweet treat theme even further, each Glaze Craze Tinted Lip Serum comes with a donut-shaped applicator that helps it go on smoother while being endearing to the max.

Though the shades are pigmented, they still can be considered neutrals that elevate the appearance of your natural lip color. This makes Laneige’s Glaze Craze Tinted Lip Serum ideal for a little springtime flair or, in the interest of holding our horses, a dose of wintertime hydration.

Laneige is a Korean-born skin care brand that crafts multitasking products which fortify the skin’s hydration barrier and subsequently lead to a dewier look. It has an ever-increasing fan base that can’t stop raving about bestsellers from the Water Bank Blue Hyaluronic Cream Moisturizer (yup, it offers hydrating products for the whole face and not just lips!) to the . The Glaze Craze Tinted Lip Serum, though, is Laneige’s unprecedented arrival into the world of color cosmetics — despite the fact that it more or less soft-launched this via the fruit-forward Lip Glowy Balm, which albeit has a barely there tint that can’t compare to the serum’s pigmentation.

You’ll be happy to know that Laneige’s latest launch is endlessly giftable, given its aesthetic packaging and color options that will make anyone fall in love at first sight. Valentine’s Day is almost here, too, and while the Glaze Craze Tinted Lip Serum might not arrive in time to be a romantic gift for your boo during that particular holiday, she’ll appreciate the gesture any time of the year.

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Meet the Author

Stacia Datskovskais a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending new product offerings in the skin care space.